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Two important items will lead to your website's success on search engines: first is your ranking and second is your traffic. Why does traffic matter? It is a measurement of how many people are visiting your website, which will become the source of your profits in the long run, if you know how to convert your traffic into sales.

Here are 5 suggestions to increase your volume of traffic:

Give your visitors a reason to return. It's always easier to retain a previous reader than to attract the attention of people who've never visited your site before. To encourage them to repeat their visits, let them add their e-mail addresses to an update or newsletter list. Incorporating RSS feeds for your websites is another method of keeping readers constantly updated.

Second, you should submit your website to the directory DMOZ and to the search engine/directory Yahoo. Both of them often send their results to meta search engines and smaller directories. Thus, by being indexed with DMOZ and Yahoo, you will get traffic not only from those two major websites but from many smaller associated websites as well.

Write excellent content. This should serve as the foundation of excellent websites. Your articles should be interesting enough to grab other people's attention. If they find your articles ultimately good, they would love to link to it. Definitely, they will also return, craving for more.

Get featured. Find directories and other websites what will list your website. Read through their terms. Conforming your website to their conditions will ensure your listing will end up on the first page or in another well-noticed place.

Another little known way to increase traffic to your website is to comment on other people's online blogs. If you leave an interesting comment and your signature includes the url of your website, people will want to visit your site to see what else you have to say.